Excited Delirium

I saw a vanity license plate the other day on a particularly large SUV. It was “Escalady”.

My wife and I laughed about it for a moment or two, but somehow the term “Escalady” entered our vernacular very quickly. As a marketer, I’m now fascinated with the notion that this new breed of personality could become the next ‘minivan mom’ or ’soccer mom’.

With apologies to that certain manufacturer of large SUVs, I wanted to explore the personality traits of the ‘Escalady’ and what she might represent:

• The more mature, empty nest ‘mini-van mom’?
• A ‘get the f**k out of my way type of person? Male or female?
• Someone who’s intensely fearful and driven by media to protect themselves with outrageously over-sized vehicles?
• The ‘my other tank is a tank’ type that mows down all pedestrians and cyclists, calling them pussies as they drive by?
• The folks who swear that they buy organic, but who also refresh their lawns with bottled water?
• Or … is it the kind of person who has a bumper sticker that reads “Flexfuels: my truck just ate your dinner”?

In all seriousness, is this a category of folks that deserve ‘classification’?

Posted on 26.February 2008 at 13:54 in media, terror. Trackback-Url for this Article.