March 1, 2011

NDP Donor Dollars Flushed Down the Drain

By admin

NDP donor dollars have been flushed down the drain by a stale and (some might argue) typical political campaign.  Controversy has already arisen concerning the talent used in the ads (photos of elderly people were taken from Danish stock photos).

The plan is to push these ads through to a national audience, but do you think anyone is really watching?

In terms of logistics with buying the ads, do you think the NDP got a break from networks like the CTV or Global?  Or SUN TV?  Give me a break.  These networks are diametrically opposed to anything the NDP stands for – except maybe keeping the Cons in office.

Also, these same networks probably have mega-discounts on offer for the Cons given their repeat business with propaganda like the “Canadian Economic (Distr)Action Plan.

You’re not getting the same bang for the buck and you’re reaching an audience that’s just as stale as your ad campaign.

C’mon Jack.  We need you to do better than this.

A campaign like this – if it’s truly national and leverages all networks – would have cost at least a million.  Probably more.

Give an 18-year-old and their Facebook friends that kind of cash and I swear you’ll triple your investment in donations in the time it takes to say ‘We got hosed’.  Or hire the same group of kids to knock on doors and tell your story.

This approach – traditional ads built with what few dollars you have – showcase that the NDP just aren’t there any more.

Of course, they’re just doing what everyone else is doing.  Wasting our dollars broadcasting and shouting at us when they should be trying to create conversations.

We need something fresh from all political walks of life.