Tag Archives: marketing

Understanding the Current Canadian Political Situation

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The Canadian political landscape has a number of “elements” in play right now, all designed to confuse the hell out of the average Canadian voter.

I want to try to use this piece to dissect a couple of contentious activities.  That’s your cue to grab a cup of coffee and snuggle in for a few minutes because this does not merit a quick glance.

Robo-calls, Voter Suppression, Voter Lists & Marketing

Many in the media are asking really stupid questions right now about the depth and breadth of capabilities with respect to tracking individuals, their voter preferences and so on.  Others are asking equally naive questions about the range of marketing activities that are NOT organized in Canada.

Obviously, none of them have ever worked in the loyalty marketing business.  Or direct marketing business.  Or telemarketing businesses.  Or the advertising agency world.  Or online advertising.  Or politics.

They all seem to have this ‘Gee whiz’ kind of mindset that reinforces that they are clearly locked in the ‘Madmen’ era of when advertisers and communications experts didn’t have a clue about what they were doing, but still took all the credit when they sold a car or two because of a sexy car ad or funny catch phrase with toilet paper.

Guess what.  Things have changed.  A long ago, actually.

I don’t know if it’s intentional on behalf of the media pundits and journalists to seem stupid or if they just are stupid, but they are definitely missing the point that any organization can collect pretty much anything they want on me, my buying habits, my nose-picking habits, how many times I have a bowel movement and so on.

Therefore, it should come as no surprise that one of the few exceptions to unsolicited calls – political parties – probably have the most complex databases concerning the activities of every single Canadian.

Further to this basic idea that enormous masses of data are being collected about every single one of our habits is the seeming surprise about the extent to which this is organized by American and generally non-Canadian companies.

The Airmiles program is owned by an American company.  Nearly every large agency in Canada is just a tiny cog in the enormous machinery of the top-5 global agencies and very few real decisions are actually made in Canada.

Hell, even StatsCan data now lies with Lockheed-Martin, a very not-Canadian company and one of the world’s largest manufacturers of military equipment.

That said, there continues to be a sense of surprise when we hear about American parent companies being involved with marketing decisions.  Sadly, many Canadians don’t realize that this is just routine.

The Solution?

The solution to the issue with robo-calls and resulting voter suppression is simple:  allow Canadians to add their names to the same Do Not Call Lists that the CRTC maintains when you get annoying calls about credit card offers, instant vacation awards, police balls and other crap.

More importantly, we need more control over our personal and private information.  If a political party wants to contact me, they need my permission first.  Email works that way.  Why can’t phone calls?

On the note about the agency world and most decisions being made outside Canada, that topic is beyond the scope of what is already a very long rant about our Canadian corporate and political environment.

Demographics, Dummygraphics and Datagraphics

I think we’ve all heard the term ‘demographics’ before.  It basically applies to groups of people, their behaviours and the impact of those behaviours.  ‘Baby Boomers’, ‘Generation X’ and ‘Digital Natives’ are all terms that relate to demographics.

Of course, marketers have stepped things up substantially and have designed and developed hundreds of categories related to individuals and their buying, political interests, love activities, drinking habits and so on and continue to collect this information so long as you use a credit card, bank card, cell phone, Gmail account, search and pretty much do anything else.

Dummygraphics is a new term that I will use here to describe a group of people that believe what the media and politicians tell them.  My first instincts with this word is that Boomers fit nicely into this category, but they don’t.  Dummygraphics apply to people that simply don’t get the idea that someone out there is lying to them so that they can gain at your expense.

People that receive phone calls on their land lines telling them repeatedly that they’re Liberals and that they want to piss you off even if you’re a card-carrying Liberal because we’re going to keep calling are locked into two issues:  they don’t know how to ignore the phone and they can’t get their name removed from voter calling lists.

Political cynics (and I won’t say Conservatives because I don’t want to fall victim to a $5 million lawsuit) leverage this stupidity to their advantage and win elections.  It sounds harsh, but it’s that simple.

If you believe that it’s all just one great big coincidence, you fit neatly into the Dummygraphic category.

Datagraphics is almost the opposite of Dummygraphics.  I don’t want to pretend that this group of people is smarter than the first, but there are hints that they too are cynics and will at least seek out alternatives when someone tells them a lie about simple things like polling stations.  They’ll double check their voter registration card.  They’ll call Elections Canada.  They’ll check with their local MP.

People in the Datagraphic category will find themselves reading alternatives to the mainstream media.  Not everything the Globe and Mail or Toronto Star says is paved with good intentions.  That’s (nearly) impossible when the party in power also pulls the strings with advertising budgets for Defense recruiting, Action Plans, CRA awareness and so on to the tune of $300-$500 million per year.

If you don’t believe, take a gander at the May 2011 election list of newspaper endorsements where nearly ALL of the mainstream media voices endorsed the very people that the majority of Canadians are working very hard to eliminate.  Not much of a challenge given that the mainstream media in Canada is really just 4-5 mega-conglomerates, including Bell, Rogers, Quebecor, Shaw, Telus, Transcontinental and Astral Communications.

The Solution?

Obviously, I have a bias to the Datagraphic category, but want to ensure that they get the right information.  We need to defeat Canada’s media conglomerates by shutting off our cell phones, signing up with Internet companies like TekSavvy and starving them of our attention.

Only when we boycott the major perpetrators of these crimes – our media conglomerates – will we see a little more balance in Canadian politics.

The other more actionable solution is to CHECK INFORMATION WHEN SOMEONE TELLS YOU SOMETHING ABOUT YOUR VOTING STATION.  Don’t take everything for granted and don’t believe some jack-ass who calls you in the middle of the night to tell you have to go to another county to vote.

The Merging of Business and Politics

The current array of scandals we’re enduring in Canada are, in my opinion, what happens when you merge business and politics.  More importantly, it’s a glimpse of what will happen as public policy becomes more commercial as opposed to public.

Robo-calls, tele-marketing, consumer lists, phone lists and so on all have nothing to do with public policy.  They have everything to do with coercion and the dying days of broadcasting.

You see, broadcast is nearly extinct.  It’s breathing its last breath.  TV, print and radio were once the “three legs that help up the table of marketing success”, but they no longer reach the audiences that they used to.  There’s too much fragmentation in the marketplace.  Therefore, we see a last desperate scramble to to control these last few modes of communication before they become completely pointless in the realm of politics.  And everything else, for that matter.

We’re already seeing the cracks in the strategy.  Anyone that does robo-calls has to do them to land lines.  Cell phone lines are too risky because histories are traced more effectively, messages can be recorded and easily shared and we return to the demographic discussion.  Most elderly people have land lines and most elderly people are prone to trust or believe someone when they get called by someone out of the blue telling them that they have to go to another polling station to vote.

My prediction is that the 2011 election will be the last effective use of this shameful and disgusting tactic because a growing percentage of the population – even those in the Dummygraphic category – will be using Internet connections for their land-lines and cell phone more frequently as their primary mode of communication.

Anyways, the key point here is that we – Earthlings, to be exact, but I’ll be happy if we start as Canadians – have been remiss in demanding a very simple idea:  the separation of State and Corporation.  In the Revolution Years, we demanded separation of Church and State and now we have to go the next step or we will LOSE ALL FREEDOMS in the interest of letting others making money of our personal information.

Especially political cynics and crooks.

The Solution?

Let’s be clear that I’m not anti-corporate or even anti-capitalist.

I just don’t think the merging of business and public policies are good ideas.  It’s impossible to build railroads, national digital strategies and other long-term investments when stockholders demand gains in the next quarter.

I’m not sure how it will be done, but we have to at least start sharing ideas about how to keep corporations out of our lives.

Bill C-30 and Anonymous

Rumour has it that ‘Anonymous’ is nothing but a tool of the CIA.  I doubt it’s true, but if it is, we see how Anonymous continues to fuck things up for your average Joe by dragging personal information about Vic Toews or anyone else out into the public domain.

It’s just not right.

Their actions, therefore, help reinforce the rumours and actually help to steel the resolve of ‘tough on crime’ morons by giving them all the excuses they need to remove the wonderful and powerful thing known as anonymity.

I wouldn’t be surprised if the pressure continues to mount, media morons chime in with the idea that we should have better capabilities when it comes to tracking and ultimately, robo-calling may even fall into this category as justification for better scrutiny to protect Canadians from those who would steer us wrong.

Imagine that:  Anonymous responsible for Bill C-30 so that we can get to the bottom of what’s happening with robo-calls and voter suppression.

How bizarre.

All of a sudden, the robo-call situation becomes Canada’s very own version of a digital equivalent to the Reichstag Fire.

Another issue in all of this?  I believe the whole thing is a sham because if the government or law enforcers want to collect information about me, they can and without a warrant.  Child pornographers are arrested every day as a result of following the law.

What’s critical in all of this is that we are starting to see that none of our politicians with any party want Canadians to know just how much THEY know about US.  If you knew, you’d be pissed and outraged and this very idea threatens politics in Canada substantially more than phone-call hijinks.  In fact, I wouldn’t be surprised if investigations actually found that one or many of our politicians were in breach of Canadian privacy laws.

A Final Plea

If you’re one of the many people that worked on political campaigns through the spring of 2011 and you witnessed or were privy to some questionable tactics, please contact Elections Canada.

Our democracy desperately needs a handful of people who will make things right.

You’ve probably had non-disclosure agreements and threats of lawsuits thrown at you if you open your mouth about anything that you witnessed, but WE NEED YOU.  We need your courage.  We need your strength.  We need your knowledge.

When you come forward, Canadians will protect you because you’ll be doing the right thing.

And if you don’t?  Be prepared for a big-ass warrant to come your way and get your sphincter lubed up for some fun times in the joint because you will not be treated kindly by anyone that knocks on your door looking for information.

And the Conservatives will NOT have your back.

Where Would You Go …

If you were a politician looking to garner the love and admiration of the Canadian voting population?

The Toronto Star is doing an interesting series on the face of politics, particularly in the wake of new and unique marketing tools for voters.

Here are links to Part I and Part II.  The series is expected to continue tomorrow.  I look forward to continuing to read about what they have to say.

I have many thoughts on the whole piece and the direction it’ll probably take.

The first thought is that if I were running as a politician, I would NOT go to a Tim’s OR a Starbuck’s or even a Timothy’s.

Instead, I would pick every single farmer’s market between Tofino and St. John’s and make sure I bought at least one tomato or piece of corn at each one.  I would deliver a message that local and grassroots is more important than generic and processed.

Here’s another broader concept:  Canadian politicians and advise-givers are tipping on a perilous edge of a thunderous mistake when it comes to our country’s democratic future.

They are treating politics like it’s a business and a marketing game.  Voters are becoming ‘targets of campaigns’.

They are treating Canadian democracy like it’s something that can be made in China and marketing.

They are trying to generate want.

Want is the only thing we were good at producing in the 20th century and we’ve failed at that today.

Understanding need will be the most important task of any politician in the 21st century.

Do we need clean water?  Yes.

Do we need to ensure that our health care system continues to be reliable?  Yes.

Do we need a reliable digital infrastructure to sustain a knowledge economy?  Yes.

Do we need carbon taxes or some kind of response to stem the catastrophic decline in the quality of our environment?  Yes.

Do we need to throw cash at failing / ailing manufacturing industries like the automobile?  No.

Do we need more roads?  Definitely not.

Do we need tax cuts on consumption taxes?  Absolutely not.

Priorities change when you consider a campaign in terms of the needs of ALL Canadians as opposed to trying to mimic a model that no one actually fits into.

‘Targeting’ Canadians to ‘segmented campaigns’ that are all about ‘conversions’ is archaic double-speak for treating us like cattle.  In fact, the use of war-related terminology is insulting and annoying, to say the least.

Politicians and their advisors need to wake up and realize that they have hopped on the communications bus about a century too late.

The good news is that there’s another bus at the terminal and the politicians of tomorrow will use today’s tools and engage with Canadians in a very real and genuine way.

Here’s an example:  I won’t vote for Michael Ignatieff and the Liberals because every time he’s quoted, he uses phrases like ‘I enjoy talking to Canadians’ or ‘when I talk to my people …’ like he’s the only one who’s entitled to have an opinion.  The nuance he should consider using if he’s going to at least get my attention:  ‘the last time I spoke with …’  He needs to use his language to show that he’s willing to have a conversation.

And it has to be natural.

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Atheists 1. God 0.

The Canadian Freethought Association is out to send their message.  Their official site can be found here .

The message is simple:  "There’s Probably No God.  Now Stop Worrying and Enjoy Your Life."

On the surface, they’re getting beat up quite badly in their efforts to advertise that there probably (leaving just a hint of doubt) is no God.

Ottawa won’t run the bus adsAdditional story here .

Halifax won’t run the bus ads .

Edmonton probably won’t run the bus ads .

Vancouver won’t run the bus adsAdditional story here .

Islamists will likely help other religious groups and run Pro-God ads in other jurisdictions .

According to some, they’re too much like attack ads.  Toronto may join the club of cities determined to squelch the horribly antagonizing message of the Humanists.

I can see it now:  "The Humanists are coming!  The Humanists are coming!" like they’re some kind of Godless horde determined to sack our villages and rape our women (or maybe men as well).

Or, more publicly, we get titles like this:  "Atheists entitled to their views, but … bus ads about ‘no God’ a little over the top" .  That’s like saying to a woman:  I support your right to work … just not in my office.

But where did it all begin?

You could argue that the debate is thousands of years old.  It’s said that Socrates may have developed his sense of morality, despite not having a Bible to guide him.  It’s said that many other ancient Greek philosophers shared his views.

From this list, the collection of people who have described themselves as atheists is really quite impressive.  Abraham Lincoln.  Woody Allen.  Ayn Rand.  John Stuart Mill.  James Joyce.  John Lennon (I actually remember when WKRP had an episode Mr. Carlson read ‘Imagine’ and a sponsor called him a Communist).  Thomas Edison.  James Madison.

It seems atheism is more widely accepted than many paranoid bureaucrats would have us believe.

But let’s get back to recent history.  The Canadian campaign is a continuation of efforts started in Britain by a related organization, the British Humanist Association.  When they ran these campaigns in the UK, they faced similar challenges, but ultimately, they achieved their goal.

They identified the obvious foibles that arise when people try to subject their ‘principles’ on the minds of the public. It’s OK to allow mysoginists depict women as whores.  It’s OK to talk about sex.  It’s OK to advertise salvation as a proxy to joining the Canadian military.  It’s OK to advertise religion.  It’s OK to advertise the thousands of wasteful consumer products.

But apparently, it’s not OK to question any of that.

A tragedy for free speech, right?

NOPE.  The net result:  The Freethought Association of Canada (the sponsors of the ads in Canada) have raised substantial amounts of money in new donations and they’ve just hit the tip of the iceberg.

I’d also suggest that they take this to the top courts and challenge public authorities and their right to dictate who should appear on bus ads.

What’s more important is that given all of the fuss from local transit authorities, municipal councilors and the media, the Canadian branch of Humanists haven’t had to spend anywhere near as much as they had originally planned.  Or, maybe they expected this to happen and didn’t budget anything anyways.

What’s happened is that the marketing is coming to them FREE OF CHARGE .  In an effort to inflame the hearts and minds of Canadians, our media has generated lots of publicity, but very little public outrage.  The news reports that exemplify the close-mindedness of our country’s leaders clearly shows that a good campaign is not so much about the actual ads running and being in your face, but by the level of discussion and public dialogue that you create as a side-effect.  Ultimately,the buzz eliminates the need to advertise and get to declare a financial, moral and social victory.

Atheists 1.  God 0.

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